Social Media Marketing on a Budget : The 4 step Approach that works!

Have you answered questions like how much you invest  in your media marketing?

Let us ask a question to you?

How much of it do you allocate to social media?

Don’t you find it challenging  Often, when you’re on a budget, making appropriate decisions about which aspect of social media marketing you need to invest more money?

The ultimate question isn’t how much your budget is, but how you intend to spend it.

Every action you take on social media should be driven by strategy.

When you’re on a tight budget, it’s even more important to spend it well.

Well lets shut down the face of reality and assume If you have $100 or say (67.3*100) Rs for social media marketing,  how will you expend that money?

Let us teach you the first lesson of this play “how to make your brand the king of social media”!

what you spend it on will determine how far you go.

 So, here is a 4-step approach to get your social media marketing done on a budget.

Define your target audience: Don’t talk to everyone.

  • Who you talk to determines the response that you get. Not everyone is going to listen you! Right?
  • Regardless of the size of your business, before you invest money, time and resources on social media, you need to know why you’re there – and who your target audience is?

While carrying out any marketing campaign, its very important that you first identify your target audience and know what they want and also how they want it this way, you’ll be sure what you’ll be giving them will be well received.

Select social media channels that have a culture.

When it comes to social media, every channel has its own established culture – and they expect users and advertisers to approach their platform in a similar manner.

Create a user-friendly value proposition

A value proposition is simply a promise of value. It makes you stand out from the competition.

In order to get customers to consider changing from the status quo, you have to give them a good reason.

Develop different types of content, then track performance.

What type of content is ideal for social sharing?

Again, there’s no simple and direct answer. You have to test it out for yourself.

It has been found that the single most time-consuming factor in social media management is finding and posting content.

Spend your social media marketing budget wisely.

Final thoughts on building a social media budget.

There’s no one-size-fits all approach when it comes to creating a budget for social media marketing. That’s the beauty and challenge of social media. You can do some experimenting with paid social advertising for a hundred bucks.

After all isn’t it better to hit few things at short span of time than to hit everything at one time, like hitting blindly in the bush!  For a few thousand, you can hire a freelance marketing consultant to create a content strategy that helps drive sales back to your website. With $10,000 or say 7, 00,000 Rs you can hire an agency to create a brand awareness campaign.

Remember to amplify your reach, by promoting your social presence on different platforms.

We  hope this information will help you plan for your social media marketing for 2016.

And if you still need more help growing your business after you watch the blog, contact us and we  will personally help you.

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