Why don’t you spend some money on snapchat marketing?

So why this change in social media marketing?

Well, for starters, Facebook is losing many of its younger consumers,  DIGITAL AGENCIES have found that three million teenagers have left Facebook platform within the last three years alone. Teens are now more comfortable engaging in platforms such as Instagram, Tumblr, Reddit, WhatsApp and Snapchat.

Brands and content creators are using Snapchat to produce daily stories that engage and excite audiences. Snapchat stories, which last only 24 hours, are a string of snaps used to create a video narrative. There are over 1 billion views of Snapchat stories each day.

You can have a lot of fun with the platform’s native tools and features by adding filters, geofilters, text, emojis, music and more, all from within the platform.

Why Snapchat Can Be Good For Your Business

1. You Can Use Snapchat To Go Behind The Scenes

In the middle-of-funnel marketing path – when your potential clients have gone beyond brand awareness and gleaning helpful information from your content marketing and are now actively considering your product or service – this is where Snapchat can do some good. It’s a great tool for creating a behind-the-scenes experience for clients.

You can create a Snapchat video or infographic with its fun-to-view features and give people a memorable, tactile immersion into how your product or service is made.

2. You Can Use Snapchat To Create Innovative Partnerships With Influencers

In a recent april 2016 data by Marketing Feast, they noted that teaming up with an influencer is a fantastic way to gain traction on Snapchat:

“One of the topics that all of the panelists unanimously agreed on was the benefit of the Snapchat takeover. Allowing someone who is influential to your fans takeover your Snapchat account for a day can be a way to draw attention to your message.”

Find an influencer in your industry whom you trust and respect, and see if he or she would be interested in a takeover and give them the freedom to post whatever content they want on your account for a day. Not only will it catch the attention of your target audience, but it’ll give your brand a compelling endorsement from a thought leader.

Once the takeover is confirmed, make sure you let your target audience know that it’s going to happen and build anticipation for it.

3. You Can Use Snapchat Content To Help Clients Better Understand The Problems They Are Trying To Solve

As mentioned in the introduction, Snapchat is not a bottom-of-funnel direct conversion tool. It’s middle and top.

One way to do top-of-funnel content is to create content that is informative, helpful, and somehow valuable for our customers. Potential clients are not yet looking for solutions, they simply have an awareness of a problem, and they’re trying to find more information about that problem. Provide that information on Snapchat. Use the app’s innovative features to create videos or infographics that help clients understand their problem better in a way that prepares them for the next middle-of-funnel stage – the search for solutions and comparison of products and services.

Right now Snapchat is a unique and incredibly powerful Social Platform for your Brand to dominate with very little time spent. You have daily access to an entire new world of your customers where you can connect, entertain, and passively sell them your products or services.

 We are looking forward to seeing you on the inside 😉

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